Target Audience Summary
No fluff. Just a clear path to help you reach the right people, stay consistent, and finally see what’s working.
A Summary Of Your Target Audience:
Look at their demographics (age, location, income), their lifestyle and values (psychographics), and how they make decisions. The more clearly you define them, the more effective your marketing becomes.
MARKET RESEARCH
Market research and analysis are essential components of a successful marketing strategy. They help businesses understand their industry, target audience, competitors, and market trends to make informed decisions.
KEY FACTORS IN DEFINING YOUR TARGET AUDIENCE:
DEMOGRAPHICS
Demographic information provides a basic overview of who your ideal customers are. Key demographic factors include:
PSYCHOGAPHICS
Psychographic data dives deeper into your audience’s lifestyle, values, interests, and motivations. This helps you craft messages that align with their aspirations and desires.
BEHAVIORAL INSIGHTS
Understanding how your audience interacts with your brand and similar products can help refine marketing tactics:
CREATING PERSONAS:
PAIN POINTS:
Acne and skincare concerns
INCOME LEVEL:
$40,000 - $70,000
GEOGRAPHIC LOCATION:
Urban and suburban areas
PSYCHOGRAPHICS:
Health-conscious, social media-driven, prefers digital consultations
Want to know more? Let's Talk!
I’d love to meet you, hear about what you’re working on, and see how I can help support you.
Kim2Design
Digital Marketing & SEO Director
Nashville, TN 37221
Monday to Fridays
10am to 3pm
615-933-4926
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