Marketing Processes - Less Chaos, and More Clarity.
Great marketing isn’t just about big ideas—it’s about putting those ideas into action with the right systems in place. That means staying organized, running smooth operations, and following the rules that keep your business protected.
I created this content to support small businesses and marketers like you. Whether you're just getting started or ready to take things to the next level, I hope it helps you grow your business with more confidence and less guesswork.
What is a Marketing Process?
A marketing process is a high-level series of steps that guide how an organization approaches its marketing efforts from start to finish. It is typically cyclical and involves stages such as market research, setting objectives, creating strategies, executing campaigns, and reviewing performance. Marketing processes are strategic in nature and focus on the big picture, driving long-term goals, decision-making, and improvement over time.
Steps of a Typical Marketing Process:
Explore and implement the below marketing processes to strengthen your business’s marketing foundation:
Marketing Strategy
Develop a data-driven marketing strategy that aligns with your business goals.
Marketing Plan
Turn your strategy into an actionable plan with measurable goals & clear steps.
Marketing Operations
Streamline marketing workflows to improve efficiency and execution.
Marketing Systems
Build a marketing tech stack that supports your growth.
Marketing Procedures
Ensure consistency and scalability with documented marketing workflows.
Marketing Compliance
Protect your business by following marketing laws and regulations.
Marketing Tools
Ensure consistency and scalability with documented marketing workflows.
Design
Ensure consistency and scalability with documented marketing workflows.
Key Characteristics of Marketing Processes:
Successful marketing isn't just about creativity—it requires clear processes, efficient systems, and compliance with industry standards.
Strategic Framework:
A marketing process is designed to outline the overarching structure for how a business markets its products or services. It starts with a thorough understanding of the target audience and ends with measuring performance to refine future strategies.
Cyclical and Ongoing:
Marketing processes are continuous and evolve as market conditions, customer preferences, and technologies change. For example, after reviewing campaign results, businesses may adjust their strategy and begin the process again with new insights.
Focus on Objectives:
The marketing process focuses on setting and achieving broad objectives such as increasing brand awareness, generating leads, or boosting sales.
High-Level Approach:
It provides a macro view of how marketing will be handled across channels, from paid ads and SEO to content creation and social media.
Want to know more? Let's Talk!
I’d love to meet you, hear about what you’re working on, and see how I can help support you.
Kim2Design
Digital Marketing & SEO Director
Nashville, TN 37221
Monday to Fridays
10am to 3pm
615-933-4926
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