Optimizing Sites for Paid & Organic Search
12 Years of Optimizing Websites
Providing Organic Search for both Local and National Sites
I purposefully design websites around search engine optimization to provide a better outcome and ROI. Many designers are eager to design a website without doing a full analysis of their client’s website and business objectives. Understanding the client’s objectives and target audience allows for better research on keywords and user-intent. Including search optimization within a new website will allow for better navigation and a clearer understanding of your products and services to search engines and provide a better user experience which helps reduce bounce rates and increases click-through rates.
Paid Search with Google Ads, Bing, Yahoo & Yelp!
As we approach 2020, a fully optimized website (SEO) will be even more important as more and more businesses turn towards paid advertising. Maintaining a high Quality Score via SEO will be mandatory to keep advertising costs down.
A good Quality Score is a score assigned to your Google Ad group, based on a calculation of a keyword's relevance to its associated ad text, landing page and the user's search terms. A higher Google Quality Score leads to better ad placement at lower costs. Hiring an experienced freelancer will help keep your costs low, increase leads and sales, and help with your overall bottom line.
On-Page SEO Techniques You Need for Your Site
Keyword Research & Relevant Content
Meta Title & Meta Descriptions
Fresh Quality Content
Headings (H1 – H2) and Content Formatting
Page Loading Speed And Mobile Friendliness
Inbound Links (Internal Linking)
Outbound Links (External Linking)
The Purpose of Search Engines
How Search Engines Crawl your Site
The crawler, or web spider, is a vital software component of the search engine. It essentially sorts through the Internet to find website addresses and the contents of a website for storage in the search engine database. Crawling can scan brand new information on the Internet or it can locate older data. Crawlers have the ability to search a wide range of websites at the same time and collect large amounts of information simultaneously. This allows the search engine to find current content on an hourly basis. The web spider crawls until it cannot find any more new information within a site, such as further hyperlinks to internal or external pages.
The biggest Google algorithm update in the past 5 years is called BERT, which stands for Bidirectional Encoder Representations from Transformers. BERT is a deep learning algorithm related to natural language processing and looks at “all the words” in a sentence to understand a search query, rather than looking at the words one-by-one in order. This will be useful for voice search, where more conversational search queries are used. The announcement of BERT is a big step forward for search.It allows Google to better understand the intent behind a search query so that they can deliver better search results.