Strategic Approach to SEO

A Strategic Approach to SEO

November 02, 20241 min read

A strategic approach to SEO is crucial for Business Growth

A plan for SEO

In the ever-evolving digital landscape, a strategic approach to SEO is crucial for accomplishing an optimized site.

By following the below six phases, you create a structured, organized approach to SEO that not only helps in maintaining focus but also ensures that all elements work harmoniously towards your marketing goals.

This method allows for ongoing optimization and refinement, positioning your brand for sustained success in the competitive digital landscape. Here’s a breakdown of my six phases to achieve SEO success

✅ Phase 1:

☑ Marketing Strategy - new or adjust

☑ Competitor Analysis

☑ Keyword Selection

☑ CRM Setup


✅ Phase 2:

☑ Website Design / Development / Updates

☑ Content Writing & Internal Links

☑ Forms - preferably into the CRM

☑ Blog Posts

☑ Tracking Metrics / Analytics


✅ Phase 3:

☑ SEO Optimization

☑ Local Citations & Links

☑ Google Business Profile

☑ Google Search Console


✅ Phase 4:

☑ Customer Reviews

☑ Reputation Management

☑ Social Proof

☑ Lead Nurturing

☑ SMS & Email Marketing


✅ Phase 5:

☑ Dashboards and Reports

☑ Setup Automation

☑ Content Calendar

☑ Organic Campaigns Strategy


✅ Phase 6:

☑ Tech SEO Audit

☑ Monitor your SERP Ranking

☑ Performance Tracking

☑ Customer Retention Marketing

Results-driven Marketing Director with over 10 years of hands-on experience in SEO, content marketing, and growth strategy, specializing in driving organic revenue growth and lead generation. Known for developing comprehensive SEO programs that increase leads, reduce costs, and optimize performance.

Kim Higdon

Results-driven Marketing Director with over 10 years of hands-on experience in SEO, content marketing, and growth strategy, specializing in driving organic revenue growth and lead generation. Known for developing comprehensive SEO programs that increase leads, reduce costs, and optimize performance.

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