Choosing Your Marketing Channels
Once you know who you're speaking to and what you're offering, it’s time to decide where to show up. The final step in your marketing strategy is choosing the right channels to connect with your audience and drive results.
NOTE: Whether you're just getting started or refining your strategy, I hope this page helps you move forward with confidence, clarity, and a solid plan for growth.
What Are Marketing Channels?
Marketing channels are the platforms and pathways you use to communicate your message—both online and offline. Each channel serves a purpose—and not all will be right for your business.
TYPES OF MARKETING CHANNELS:
Social Media (Facebook, Instagram, LinkedIn, TikTok)
Email Marketing (newsletters, drip campaigns)
SEO & Content Marketing (blogs, landing pages, website copy)
Paid Advertising (Google Ads, social media ads)
Traditional Media (print, radio, TV, direct mail)
How to Choose the Right Channels
Effective channel selection is all about alignment.
For example, if you're targeting young professionals, LinkedIn and email campaigns may be ideal. For local visibility, SEO and Google Ads could be more effective.
YOUR IDEAL CHANNELS DEPEND ON:
Your budget and resources
Where your audience spends time
The type of content they consume
Your business goals (awareness, leads, sales, etc.)
Want to know more? Let's Talk!
I’d love to meet you, hear about what you’re working on, and see how I can help support you.
Kim2Design
Digital Marketing & SEO Director
Nashville, TN 37221
Monday to Fridays
10am to 3pm
615-933-4926
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