Basic SEO Rules That Will Never Go Away
Forget Black Hat SEO Tactics
Using Black Hat SEO tactics is a thing of the past because search engines have evolved. Black Hat tactics usually focus on the search engine’s algorithm and try to fool it.
Content is King
It’s not just people who are searching for good content, but even search engines. Don’t underestimate the power of good quality content. Write content that will connect with your audience. Come up with articles that will help your readers in their daily lives.
Keywords are the words which a user will type in the search engine. Focus on long tail keywords rather than single ones. Long tail keywords are able to capture the intent of the user.
Using Keywords in Articles
If you want to reinforce the use of keywords, you can use them in the title and article body. Having a few keywords in the article will help a search engine select your website over others.
Avoid Too Many Keywords
It’s important that you avoid filling your web page with too many keywords. If there are too many, search engines will mark the page as spam. Learn to keep it to a minimum of five keywords in an article and not more than that.
Add External Links
Other than offering links within your site, also offer links to other websites which provide similar information. The more links you have, the more attention you’ll get from search engines. However, make sure none of these links are broken or spam.
Optimized Domain Name
Set yourself apart from the rest by providing a unique url .
Add Alt Tags and Text to Images and Videos
You may decide to add pictures and videos along with your content to help with the ease of reading. Search engines do not read pictures and videos but they can read alt tags. So make sure you add alt tags, and a caption or a line of description for pictures and videos.
Add Internal Links
On every page of your website, put up other sections and articles that your audience should check out on the website. Make sure these links are relevant to every web page on your site.
The faster your website loads, the better. More and more users are accessing the internet and search engines through their phones and phones demand a light website.