Outsourcing can be defined as “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.” Outsourcing is a strategy by which an organization contracts out major functions to specialized individual providers, who ultimately become valued business partners.

You would want to outsource your marketing tasks for the following reasons:

  • Reduce and control operating costs
  • Improve company focus
  • Gain access to world-class knowledge and maximize resources
  • Free up internal resources for other purposes
  • Streamline or increase efficiency for time-consuming functions

Today, outsourcing your marketing needs should be strategic and carry out value-added activities. Here are some areas for a successful outsourcing program:

  • Clarify company goals and objectives
  • Develop a strategic vision and plan
  • Maintain relationship and vendor selections
  • Have structured contracts and agreements
  • Open communication
  • Senior leadership support and involvement
  • Both long-term and short-term financial plans