A simple, step-by-step system to help you put the essential pieces of your digital marketing in place — so when someone finds your business, you're ready to capture the lead, follow up, and turn that opportunity into a customer.

But what happens when you get them?
Does your website clearly explain what you do?
Does your contact form actually work?
Where does the lead go after they submit it?
Does someone know a new lead came in?
Do you have a way to keep track of them?
What happens if they don't buy today?
Before spending money on advertising or chasing the latest marketing tactic, make sure the basics are working.
That's what the 14-Step Marketing Foundation is designed to help you do.
You don't need to tackle everything in digital marketing at once.
The 14-Step Marketing Foundation gives you a practical checklist to work through one step at a time.
You'll work through:
• The Domain: Secure your business domain and connect it properly.
• Your Business Email: Set up a professional branded email address using your domain.
• Your Brand Basics: Organize your colors, fonts, logo and essential brand assets.
• Your Photos & Images: Prepare and organize the images you'll need for your website and marketing.
• Keywords & Content: Identify your services, customer questions, search terms and the content you'll need.
• Landing Page / Website: Make sure customers can understand what you offer, contact you and take the next step.
• Social Media: Establish consistent business profiles on the platforms that matter to your customers.
• Google Search Console: Help Google find, index and understand your website.
• Google Business Profile: Build your local Google presence with accurate business information, services, photos and hours.
• Reviews & Testimonials: Create a repeatable process for collecting reviews and customer testimonials.
• CRM or Contact Spreadsheet: Create one place to keep track of your prospects and customers.
• Pipeline & Follow-Up: Decide what happens when a new lead comes in — including notifications, confirmation and follow-up.
• Social Content Calendar: Create a realistic plan for consistently showing up online.
• Business Phone & Messaging: Set up your business calling and texting properly, including the necessary messaging registration and consent requirements.
The toolkit is designed to help you actually complete the work.
Your spreadsheet includes:
• 14 organized marketing steps
• 76 individual action items
• Clickable completion checkboxes
• Automatic progress tracking
• Date-completed tracking
• A Need Help? checkbox
• Space for notes and questions
• Helpful resources and links
• Status tracking
Instead of wondering:
"What should I be doing for my marketing?"
You'll be able to see:
What you've completed.
What's missing.
What needs attention next.
The 14-Step Marketing Foundation is designed for:
New business owners who aren't sure where to start with digital marketing.
Small business owners who have pieced together websites, social media, email and other tools but aren't sure everything is connected.
DIY business owners who want to set things up themselves without paying an agency thousands of dollars.
Business owners preparing to generate leads who want to make sure they're ready before putting more money into advertising and promotion.

This isn't a promise that completing 14 steps will suddenly generate hundreds of leads.
And it isn't another "secret marketing formula."
It's the groundwork.
Because generating more leads doesn't help much if the business isn't prepared to capture them, track them and follow up with them.
Foundation first. Then growth.
14-Step Marketing Foundation — $29
Work through the system at your own pace.
You'll receive the complete 14-Step Marketing Foundation spreadsheet so you can see exactly what needs to be completed and track your progress along the way.
$29 — One-Time Purchase
No subscription. Work through it at your own pace.
It needs to work together.
Start by getting the foundation in place.
Then you'll be in a much better position to work on attracting prospects, nurturing leads, converting customers and growing your business.
Start With the 14 Steps.
Get the DIY Marketing Foundation Toolkit for $29.
Sometimes knowing what needs to be done isn't the hard part.
Finishing it is.
That's why you don't have to do the 14 steps alone.
Get the toolkit plus guidance and accountability as you work through your marketing foundation.
Starting at $497
Need more than guidance?
I'll work with you to help configure, connect and fix the pieces of your marketing system that need attention.
Starting at $1,250
I’d love to meet you, hear about what you’re working on, and see how I can help support you.
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