What is programmatic ad buying?
A lot of advertisers are buying digital ads without speaking to a single human at a media company. Automated, or programmatic, buying is growing not only because it makes ad transactions more efficient but because it can make them more effective, as long as the right data is applied.
Adbeat.com is interesting in that it can tell you how your competitors are spending their money on ads.
Google’s DoubleClick: A seamless advertising delivery across our set-top boxes and connected devices…we are enabling more personalized and relevant ads with addressable and dynamic ad insertion across a wide range of screens. With Native Ads on DoubleClick, the advertiser can supply one set of assets and it can automatically distribute it to different layouts and formats.
SintecMedia Programmatic and Digital Solutions. Reach new buyers through the leading programmatic marketplaces or offer your own, private programmatic marketplace. Recast traditional, unit-based inventory for audience-based buyers at higher rates and unify your TV and digital ad sales efforts into a single storefront. Reduce operational costs by linking teams and backoffice systems into a well-oiled machine. SintecMedia’s Programmatic | Digital Solutions prepare you for what’s next in advertising.